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Loadshedding is a blessing in disguise for Public Relations Professionals (or maybe not:)

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  Loadshedding is a recurring nightmare for South Africans. When will it end? Well, that is a million dollar-question, and as of right now, none of us has an answer to it. Loadshedding has a huge impact on our lives and most South Africans aren't afraid to voice out their grievances , more so on social media.  This therefore perpetuates misinformation, propaganda, disinformation, clickbait and whatnot. PR professionals possess the power to reach a large audience and if they use it sensibly; they can help curb all of the above situations. But with loadshedding looming over their heads this can be difficult to achieve.     PR professionals now must create and publish content at a specific time due to loadshedding. I think now more than ever, this when a PRP's agility should come to play as they now must get a day's worth of work completed in a short time frame depending on the loadshedding schedule on that particular day. Although loadshedding makes it difficult for PRP&#

CANCEL CULTURE: A thorn in the back of a Public Relations Professional.

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  Cancel culture is an act in society where they boycott a brand or people due to their distasteful behavior. And while it might seem to be a bunch of hashtags to others, it's a lot  more than that to the Public Relations profession. Although social media has provided PR professionals with more  tools  to manage and enlarge their message, it has also made their job more difficult with the impending threat of cancel culture. PR professionals are at the frontline of cancel culture as they are a profession that deals with  brand and crisis management.  PR professionals must constantly keep up with  cultural expectations  as public figures are scrutinized and one simple mistake could destroy a brand that took years to build. Be ready to take responsibility for both the positive and negative publicity;  "Any press is good press"  is outdated. Public Relations professionals must be prepared to issue media releases, public apologies, make commitments and respond appropriate