Loadshedding is a blessing in disguise for Public Relations Professionals (or maybe not:)

 Loadshedding is a recurring nightmare for South Africans. When will it end? Well, that is a million dollar-question, and as of right now, none of us has an answer to it.

Loadshedding has a huge impact on our lives and most South Africans aren't afraid to voice out their grievances, more so on social media. 

This therefore perpetuates misinformation, propaganda, disinformation, clickbait and whatnot. PR professionals possess the power to reach a large audience and if they use it sensibly; they can help curb all of the above situations. But with loadshedding looming over their heads this can be difficult to achieve. 

  

PR professionals now must create and publish content at a specific time due to loadshedding. I think now more than ever, this when a PRP's agility should come to play as they now must get a day's worth of work completed in a short time frame depending on the loadshedding schedule on that particular day.

Although loadshedding makes it difficult for PRP's to achieve their day-to-day activities I believe with proper planning and time management they could achieve some of their goals. With the suited precautionary measures, for example, a solar panel and wireless router. I think PRP's would be able achieve to some of their goals.